CASE STUDY / META ADVERTISING / HEALTHCARE
An established hearing clinic. A proven offer. A new way to reach potential patients.
When an audiology clinic in Thunder Bay, Ontario, decided to try Facebook and Instagram advertising for the first time, we helped turn its existing two-week hearing aid trial into a consistent source of new enquiries.
The results · 7-month reporting period
176
Leads generated
$37.78
Average cost per lead · CAD
7 months
Of Meta advertising
Results reflect Meta Instant Form enquiries, not confirmed appointments or hearing aid purchases. Cost per lead is based on advertising spend and excludes agency management fees.
A long-standing partnership. A new advertising channel.
We’ve worked with this Ontario audiology clinic for more than eight years, supporting its advertising through print, radio, billboards and Google Ads. The clinic already offered a free two-week hearing aid trial, but it had never promoted that offer through Meta advertising.
We saw an opportunity to introduce Facebook and Instagram as another way to reach people in the Thunder Bay area who might be considering hearing aids. The goal wasn’t to reinvent the clinic’s offer. It was to get that offer in front of more of the right people and make it easy for them to enquire.
The challenge
A good offer doesn’t help if people never see it.
The free two-week trial gave prospective patients an opportunity to experience hearing aids before making a purchasing decision. But until this campaign, the clinic wasn’t using Facebook or Instagram to promote it.
Our job was to introduce a new lead generation channel without requiring a large advertising budget or a complicated new offer. We needed to reach a local audience, create interest and make the next step straightforward.
The strategy
More than one ad. More than one opportunity to connect.
01 / Video and static creative
We use both video and static image ads to present the two-week trial in different ways. Testing multiple formats gives us a clearer picture of what resonates with the audience.
02 / Ongoing creative testing
We continually test and refresh advertising creative rather than letting the same ads run indefinitely. It’s part of keeping a campaign active, relevant and responsive to results.
03 / Retargeting
Not everyone enquires the first time they see an ad. Retargeting allows us to reconnect with people who have already shown interest or engaged with the clinic’s advertising.
04 / Meta Instant Forms
Prospective patients can express interest directly within Facebook or Instagram, without navigating to a separate website. A simpler enquiry process removes unnecessary steps.
What we learned
Sometimes the offer makes the difference.
The clinic occasionally adds a hearing aid discount to its free two-week trial. During these promotional campaigns, we’ve seen the cost per lead reach $22 CAD.
Promotional campaign result
$22 CAD / lead
Achieved during promotional campaigns combining the trial with a hearing aid discount.
That doesn’t mean every promotion will produce the same result. It does show why we pay attention to the offer itself, not just the ad creative or targeting. Campaign length can also affect results; some shorter campaigns produced higher lead costs.
The outcome
A consistent source of enquiries in a local market.
Across the full seven-month reporting period, the campaigns generated 176 leads at an average cost of $37.78 CAD per lead. That’s approximately 25 enquiries per month from people responding to the clinic’s hearing aid advertising.
The results reflect an additional lead generation channel for an established business—not a claim about how many people booked appointments or purchased hearing aids. Those outcomes weren’t available for this case study.
For us, the takeaway is simple: an existing offer, paired with the right advertising approach and consistent management, can create another way for potential customers to find and contact a business.
The clinic didn’t need a new offer. It needed a new way to put an existing offer in front of the right people.
Your advertising should have a purpose.
What could better Meta advertising do for your business?
At fetch + ripple, we manage Facebook and Instagram advertising with a focus on clear offers, smart creative and measurable lead generation. If your campaigns could be working harder, let’s talk.