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In the dynamic world of digital marketing, staying ahead of the curve is crucial for success. As the landscape evolves, so do the tools and technologies we rely on to measure and optimize our marketing efforts. One such tool is Google Analytics, a powerful platform that provides valuable insights into website performance and user behaviour. In this blog post, we'll explore the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) and how it can revolutionize your digital marketing strategies in Kelowna. Fetch & Ripple Marketing is here to guide you through this technical transition and ensure you make the most of GA4.