The New “Meta Verified”

The New “Meta Verified”

As a Kelowna marketing firm, staying up to date with the latest social media trends is essential. With the recent launch of “Meta Verified” by Meta, the parent company of Facebook and Instagram, businesses in Kelowna should take note. In this blog post, we’ll discuss what “Meta Verified” entails, how it works, and what it means for social media marketing in Kelowna.

What is “Meta Verified”?

“Meta Verified” is a subscription-based service that allows users to get their Facebook and Instagram accounts verified. Being a verified account on social media platforms has many benefits, including increased visibility, credibility, and trustworthiness. Before this service, users had to go through a verification process that was either automatic or manually reviewed by the platform. With “Meta Verified,” users can now pay a monthly fee to have their accounts verified, making the process more accessible and efficient.

With Meta Verified, you’ll get: 

  • A verified badge, confirming you’re the real you and that your account has been authenticated with a government ID.
  • More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.  
  • Help when you need it with access to a real person for common account issues.
  • Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations. 
  • Exclusive features to express yourself in unique ways. 

How Does “Meta Verified” Work?

“Meta Verified” allows users to pay a monthly fee for their accounts to be verified. Currently, the fee is $11.99 (USD) per month on the web and $14.99 (USD) per month on iOS and Android, and the service is being released first in Australia and New Zealand with plans to expand to more countries in the future. Once paid, the account will go through a review process to ensure it meets the verification criteria. Verification criteria vary depending on the platform, but generally, the account must be complete and public, have a bio and profile picture, and comply with the platform’s terms of service.

What Does This Mean for Social Media Marketing in Kelowna?

As a social media marketing firm in Kelowna, “Meta Verified” has many implications for social media marketing. First, businesses should consider whether or not they should pay for account verification. While it’s not necessary for all businesses, being a verified account can increase credibility and trustworthiness, which can ultimately lead to more followers and customers. Additionally, being verified can help businesses stand out from the competition in a crowded social media landscape.

Another way this service affects social media marketing in Kelowna is by potentially changing the way businesses approach influencer marketing. Influencer marketing has become a popular strategy for businesses to reach new audiences and promote their products or services. However, with the rise of fake influencers and fraudulent accounts, it’s become more challenging to identify authentic influencers. With “Meta Verified,” businesses can now easily identify legitimate influencers who have paid for their accounts to be verified, making it easier to find trustworthy partners for influencer marketing campaigns.

Finally, this service could change the way businesses use social media advertising. Facebook and Instagram already have advanced advertising options, such as targeting specific audiences and creating custom audiences. However, with “Meta Verified,” businesses can target even more specific audiences based on account verification status. For example, businesses could create ads specifically for users who follow verified accounts or target users who have verified accounts themselves.

“Meta Verified” by Meta has many implications for social media marketing in Kelowna. While it’s not necessary for all businesses, being a verified account can increase credibility and trustworthiness, making it a worthwhile investment for some. Additionally, businesses can use verified accounts to identify authentic influencers for influencer marketing campaigns and target specific audiences with social media advertising. As social media continues to evolve, businesses must adapt and stay up to date with the latest trends to stay competitive.

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